01
A battery backup store for IT buyers
One possible business is a focused retailer for IT managers and small offices who need battery backup for workstations, network closets and point-of-sale counters. The first offer could be a curated catalog organized by connected load, runtime need and rack or desktop format, with plain comparison notes. The name fits because the buyer's goal is stated in the first word: stay on. The abbreviation UPS then names the product category directly, so a shopper searching for protection against outages can understand the store's purpose before reading a single product page.
